How Social Media creators really make money

It is tempting to think that people creating content on Social Media make money. It is not a viable business in most cases. For most social media creators, the income is rarely enough to live on or even cover expenses.

The era of one man shows is also over in most cases. This is the era of small teams that need to be paid.

Social Media content creation is just self-promotion and an expression of narcissism for the rich and privileged who can afford to spend time and money to create it.

People who create content on Social Media usually have income from other sources. The vast majority of popular travel and lifestyle bloggers are trust fund babies born into a life of relative privilege. They have money coming to them every month from investments made by their parents. Those who are self-made, don't waste time on social media.

"Like most other American systems and professions, delusions around meritocracy continue to pervade the writing world".

It is an open secret that most youtube videos are infomercials. Most youtube videos are rich in personality, and poor in useful content. The creators get money by promoting brands, or by selling dreams to those in dead end jobs. The creators have contacts in high places who can give them opportunities that are not available to others e.g. brand endorsement fees, first class travel, free stay in resorts, free products to test.

Some creators use it as a marketing tool for some of their other products e.g. authors making videos to sell their books. Some larger media corporations also produce content, but they have other larger sources of income from paid subscribers, etc.

Social Media is great to build awareness of your brand, but not that good as a sustainable business.

Social Media creators also run disinformation campaign for 70 Governments around the World.

The business model and success criteria for Social Media are not much different from that of archaic traditional media companies. The income comes from multiple sources. Those who are privileged and born rich get most of the air time.

The one who makes money on Facebook is Facebook.


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